Company

About

I Slept Great is a product of Euforma, LLC. The company was founded in 2006 to create online environments where patients and physicians can connect and have indepth conversations on specific topics.

We talked to patients, doctors, our friends, and our families — all expressed a certain distrust and frustration with large healthcare portals covering every topic. We decided to create a system for developing unique content, tools, products and a community within very focused niches.

We realize patients and physicians are tired of companies promising more than they can deliver. So, we’re wholeheartedly dedicated to providing what we know we can deliver real, healthy possibilities.

We can’t make you rich, cure everything that ails you, fix the health care system, or get physicians higher reimbursements. What we can do is provide you and your doctor tools to help track and manage your health, authoritative yet friendly information, connections with people like you, and products that are good for you. The result is a positive new outlook on your sleep disorders. Equipped with information, friends, and medical advice, the future is full of possibilities for great sleep!

Euforma, LLC is a healthy possibilities provider—focusing on niches that matter to our patients. In attaining this position, Euforma creates a conversation where physicians, patients and the company itself interact to achieve realistic benefits for everyone involved.

Our efforts as a team focus in five key areas: Medicine, Strategy, Design, Programming, and Content. Get to know that people who head up each of these areas:

Medicine

Dr. Charley Gordon, founder and Chief Medical Officer

Charley is a busy surgeon, entrepreneur, husband and father of four as well as Euforma's founder, publisher, and Chief Medical Officer.

He is an American Board of Neurological Surgery certified neurosurgeon based in Tyler, Texas. A summa cum laude graduate of Texas Tech University, he went on to complete his medical education at Baylor College of Medicine. His internship and residency were completed at the Medical College of Virginia. After residency he participated in a post graduate orthopedic spine surgery fellowship in Richmond, Va.

Dr. Gordon's business and entrepreneurial skills have physical representation in Texas Spine & Joint Hospital, the facility he helped conceptualize, found, and build. He served as the hospital's founding chairman of the board. He is the founder/chairman of the board of Flexuspine Inc., the spinal device company he created. Additionally, he writes for the website www.designedonpurpose.com exploring the intersection of science and faith.

Strategy

Heather Easterday, Chief Executive Officer

Heather is a business strategist, marketer and an educator. She approaches business planning from the both a creative and an analytical perspective resulting in a unique mix of heart and data. She is an adjunct marketing professor at Belmont University in Nashville, Tenn. She has also worked as a marketing/management consultant for a decade, serving clients in the entertainment, healthcare, financial services, publishing, retail, and medical device industries. She also led the start-up team of the medical device company founded by Dr. Gordon - Flexuspine.

Design

Clark Hook, Chief Creative Officer

Clark is an award winning graphic designer and art director. His designs have been used by recording artists, hospitals, consumer products, Fortune 500 companies, and start-ups. His keen sense of strategy and branding takes ideas and makes them smarter and more marketable. He defines what is "cool" for Euforma.

Content

Dorren Robinson, Content Director

An award winning journalist, Dorren went from the world of investigative reporting to defining the "voice" and content of Euforma. In addition to more than 15 years in newsrooms, Dorren helps train future journalists as an adjunct professor at Belmont University in Nashville, Tenn.

For Euforma, Dorren interviews patients as well as physicians regarding sleep disorders and conditions.

If you are a physician and interested in serving as a source for one of Dorren's articles, feel free to contact us (located in the upper-left portion of this page).

Krista Slinkard, Staff Writer

Krista is a marketing major at Belmont University in Nashville, Tenn. As a busy student needing to get through a full day of classes and also work, she understands the rules of sleep even if she doesn't always follow them.

John Boan, Staff Writer

John is a college student and freelance writer based out of Nashville, Tenn. Like many college students, John finds it hard to adhere to a regular schedule. But he's learning.

Jessica Haynes, Staff Writer

Jessica is a freelance writer and graduate student based in England.